99% of what marketing departments and agencies do fail to move the needle in a meaningful way that translates into revenue opportunities to take your business to the next level.

Instead of differentiating companies, marketing unintentionally makes them homogenous. Which makes it extremely difficult for start-ups and growth companies to stand out against incumbents. And for leaders to achieve their goals.

There is a better way.

Mindshare is the art and science of influencing what buyers believe about a company’s brand.

This is important because, when a company has mindshare, buyers call sales instead of the other way around, and rank its products and services over the competition even though they may not be the best.

Mindshare helps drive sales and business development initiatives because it progresses buyers through each stage of the buyer’s journey. Successful mindshare turns companies into trusted resources by educating buyers on problem-solution scenarios and showcasing techno-business benefits WITHOUT actually talking about specific products and services.

When a company has mindshare, the probability of getting short-listed, winning business and growing market share significantly increases.

Which translates into becoming the #1 or #2 player in the market. Or being acquired. Or other next-level outcomes.

Let’s talk.