Moderators Shouldn’t Force Mindshare
The Mindshare Advisors team recently did something they’ve not done is quite a while: attend an in-person conference. It was great to visit with our current and prospective clients. And the show helped prove the principles that comprise our Laws of Mindshare …
It’s Time to Reimagine Trade Shows
Ah, trade shows… Throngs of attendees. Hugs and handshakes. Auditoriums and breakout rooms. Cocktail receptions, client dinners and coffees. Keynotes. Panels. Roundtables. Posters. Lightening talks. Booths, stands and tabletops. Giveaways and tchotchkes. “May I scan your badge?” Competitive reconnaissance. Sore feet. Stuffy …
