What’s Your One Thing that Drives Mindshare?
A scene in the movie City Slickers metaphorically defines the challenge and opportunity organizations face for attaining mindshare to reach next level goals: Curly, the grizzled cowboy who’s leading the group driving cattle from the dude ranch, asks Mitch, who’s going through …
Cut Something Other Than Mindshare
There are some things in life and business we can be certain of. The death and taxes adage attributed to Benjamin Franklin comes to mind. Another, which I’ve witnessed throughout my career, is to make cuts in a recession. Last month, JPMorgan …
Leaders, Don’t Put Off Mindshare
In our conversations with corporate leaders, we frequently hear, “We’re not ready yet” when it comes to cultivating mindshare for their company. Unless the company is operating in stealth mode – which is a legitimate but temporary condition – this is nonsense. …
