What’s Your One Thing that Drives Mindshare?
A scene in the movie City Slickers metaphorically defines the challenge and opportunity organizations face for attaining mindshare to reach next level goals: Curly, the grizzled cowboy who’s leading the group driving cattle from the dude ranch, asks Mitch, who’s going through …
To SKO, or Not to SKO? (That is the Question)
In the corporate world nothing can be said to be certain, except death and taxes and sales kickoffs. (Apologies to Benjamin Franklin for butchering his famous quotation!) As long as we at Mindshare Advisors have been in the workforce, the sales kickoff …
Cut Out the Crap from Your Story!
That’s the advice an executive gave me 20+ years ago in response to my request for feedback on a website I had built to promote my marketing fledgling consultancy. What this successful marketing and business development leader exposed is something we at …
Mindshare in Action: Hybrid Cars
When we talk to company leaders about mindshare, some immediately understand it but most politely (virtually) nod their heads even though they’re not fully tracking with the concept. We’ve long observed that the auto industry is often invoked by wireless industry stakeholders …
Cut Something Other Than Mindshare
There are some things in life and business we can be certain of. The death and taxes adage attributed to Benjamin Franklin comes to mind. Another, which I’ve witnessed throughout my career, is to make cuts in a recession. Last month, JPMorgan …
Leaders, Don’t Put Off Mindshare
In our conversations with corporate leaders, we frequently hear, “We’re not ready yet” when it comes to cultivating mindshare for their company. Unless the company is operating in stealth mode – which is a legitimate but temporary condition – this is nonsense. …
RoR is the Right Mindshare Metric
In a world of metrics and accountability, we at Mindshare Advisors are often challenged to address the ROI on mindshare programs. Because mindshare is nuanced – you know it when you have it – it’s just not that easy to show in …
GTM & Mindshare Plan Integration
If you’ve been following our posts, you know we strongly advocate that leaders – whose primary responsibility is to get the company to the next level – have a Go to Market Plan (GTM) and a Mindshare Plan. The GTM Plan is …
Add Chief Mindshare Officer to the C-Suite
Companies evolve in response to myriad influences such as buying habits, technology innovations, societal outlooks, and more. This is often reflected in titles that comprise the C-Suite. Over the past couple of years, some of the newest roles have included Chief Remote …
Moderators Shouldn’t Force Mindshare
The Mindshare Advisors team recently did something they’ve not done is quite a while: attend an in-person conference. It was great to visit with our current and prospective clients. And the show helped prove the principles that comprise our Laws of Mindshare …
