To SKO, or Not to SKO? (That is the Question)
In the corporate world nothing can be said to be certain, except death and taxes and sales kickoffs. (Apologies to Benjamin Franklin for butchering his famous quotation!) As long as we at Mindshare Advisors have been in the workforce, the sales kickoff …
Cut Out the Crap from Your Story!
That’s the advice an executive gave me 20+ years ago in response to my request for feedback on a website I had built to promote my marketing fledgling consultancy. What this successful marketing and business development leader exposed is something we at …
Mindshare in Action: Hybrid Cars
When we talk to company leaders about mindshare, some immediately understand it but most politely (virtually) nod their heads even though they’re not fully tracking with the concept. We’ve long observed that the auto industry is often invoked by wireless industry stakeholders …
Add Chief Mindshare Officer to the C-Suite
Companies evolve in response to myriad influences such as buying habits, technology innovations, societal outlooks, and more. This is often reflected in titles that comprise the C-Suite. Over the past couple of years, some of the newest roles have included Chief Remote …
Moderators Shouldn’t Force Mindshare
The Mindshare Advisors team recently did something they’ve not done is quite a while: attend an in-person conference. It was great to visit with our current and prospective clients. And the show helped prove the principles that comprise our Laws of Mindshare …
Do You Have The Right Kind Of Mindshare?
Mindshare is what we perceive and believe about something or someone. It’s more that awareness (e.g., “I’ve heard about it or them”). And – for the most part – everything and everyone has mindshare. Learn more about mindshare vs. awareness. You may …
The Flywheel Effect in Achieving Mindshare
Mindshare is a fickle beast. You can’t simply flip a switch and have mindshare. And, once you have mindshare, you can quickly lose it if you ease up. Mindshare is achieved (and maintained) through an approach strikingly like that of the “flywheel …
Trust is a Product of Mindshare
Business success is built on trust. But have you ever thought about where the trust comes from? How trust is built? Or, who or what does your customer really trusts? You no doubt know of a “trusted brand” – at least in …
Don’t Confuse a Tagline with Mindshare
In a recent discovery call, a client proudly offered up a tagline they’d been working on. As the virtual high-fives made their way among the participants, a euphoric outlook quickly emerged: We’ve now got mindshare! If it were only that easy… There’s …
Mindshare & Market Share Cause & Effect
There exists an immutable, multifaceted, and interconnected relationship between mindshare and market share. Plus, a condition of duality. (Okay, we just got philosophical on you. But hang in there with us because this is an important and cautionary tale for leaders charged …
