What’s Your One Thing that Drives Mindshare?
A scene in the movie City Slickers metaphorically defines the challenge and opportunity organizations face for attaining mindshare to reach next level goals: Curly, the grizzled cowboy who’s leading the group driving cattle from the dude ranch, asks Mitch, who’s going through …
Cut Out the Crap from Your Story!
That’s the advice an executive gave me 20+ years ago in response to my request for feedback on a website I had built to promote my marketing fledgling consultancy. What this successful marketing and business development leader exposed is something we at …
Mindshare in Action: Hybrid Cars
When we talk to company leaders about mindshare, some immediately understand it but most politely (virtually) nod their heads even though they’re not fully tracking with the concept. We’ve long observed that the auto industry is often invoked by wireless industry stakeholders …
Cut Something Other Than Mindshare
There are some things in life and business we can be certain of. The death and taxes adage attributed to Benjamin Franklin comes to mind. Another, which I’ve witnessed throughout my career, is to make cuts in a recession. Last month, JPMorgan …
Add Chief Mindshare Officer to the C-Suite
Companies evolve in response to myriad influences such as buying habits, technology innovations, societal outlooks, and more. This is often reflected in titles that comprise the C-Suite. Over the past couple of years, some of the newest roles have included Chief Remote …
Do You Have The Right Kind Of Mindshare?
Mindshare is what we perceive and believe about something or someone. It’s more that awareness (e.g., “I’ve heard about it or them”). And – for the most part – everything and everyone has mindshare. Learn more about mindshare vs. awareness. You may …
The Flywheel Effect in Achieving Mindshare
Mindshare is a fickle beast. You can’t simply flip a switch and have mindshare. And, once you have mindshare, you can quickly lose it if you ease up. Mindshare is achieved (and maintained) through an approach strikingly like that of the “flywheel …
Mindshare & Market Share Cause & Effect
There exists an immutable, multifaceted, and interconnected relationship between mindshare and market share. Plus, a condition of duality. (Okay, we just got philosophical on you. But hang in there with us because this is an important and cautionary tale for leaders charged …
