To SKO, or Not to SKO? (That is the Question)
In the corporate world nothing can be said to be certain, except death and taxes and sales kickoffs. (Apologies to Benjamin Franklin for butchering his famous quotation!) As long as we at Mindshare Advisors have been in the workforce, the sales kickoff …
Cut Something Other Than Mindshare
There are some things in life and business we can be certain of. The death and taxes adage attributed to Benjamin Franklin comes to mind. Another, which I’ve witnessed throughout my career, is to make cuts in a recession. Last month, JPMorgan …
Leaders, Don’t Put Off Mindshare
In our conversations with corporate leaders, we frequently hear, “We’re not ready yet” when it comes to cultivating mindshare for their company. Unless the company is operating in stealth mode – which is a legitimate but temporary condition – this is nonsense. …
RoR is the Right Mindshare Metric
In a world of metrics and accountability, we at Mindshare Advisors are often challenged to address the ROI on mindshare programs. Because mindshare is nuanced – you know it when you have it – it’s just not that easy to show in …
GTM & Mindshare Plan Integration
If you’ve been following our posts, you know we strongly advocate that leaders – whose primary responsibility is to get the company to the next level – have a Go to Market Plan (GTM) and a Mindshare Plan. The GTM Plan is …
