What’s Your One Thing that Drives Mindshare?
A scene in the movie City Slickers metaphorically defines the challenge and opportunity organizations face for attaining mindshare to reach next level goals: Curly, the grizzled cowboy who’s leading the group driving cattle from the dude ranch, asks Mitch, who’s going through …
Cut Out the Crap from Your Story!
That’s the advice an executive gave me 20+ years ago in response to my request for feedback on a website I had built to promote my marketing fledgling consultancy. What this successful marketing and business development leader exposed is something we at …
Mindshare in Action: Hybrid Cars
When we talk to company leaders about mindshare, some immediately understand it but most politely (virtually) nod their heads even though they’re not fully tracking with the concept. We’ve long observed that the auto industry is often invoked by wireless industry stakeholders …
Trust is a Product of Mindshare
Business success is built on trust. But have you ever thought about where the trust comes from? How trust is built? Or, who or what does your customer really trusts? You no doubt know of a “trusted brand” – at least in …
