What’s Your One Thing that Drives Mindshare?
A scene in the movie City Slickers metaphorically defines the challenge and opportunity organizations face for attaining mindshare to reach next level goals: Curly, the grizzled cowboy who’s leading the group driving cattle from the dude ranch, asks Mitch, who’s going through …
Cut Out the Crap from Your Story!
That’s the advice an executive gave me 20+ years ago in response to my request for feedback on a website I had built to promote my marketing fledgling consultancy. What this successful marketing and business development leader exposed is something we at …
Do You Have The Right Kind Of Mindshare?
Mindshare is what we perceive and believe about something or someone. It’s more that awareness (e.g., “I’ve heard about it or them”). And – for the most part – everything and everyone has mindshare. Learn more about mindshare vs. awareness. You may …
