SOME OF OUR RECENT
Success Stories
Sleepy brand awakens, captures industry attention, gets acquired in 15 months.
- Developed “run-rate” channel partner go-to-market strategy
- Conceived Better Buildings | Better Business thought leadership campaign
- Launched Fiplex FLEX product platform
- Modernized Fiplex logo
- Established mindshare among target channel partners
- Attracted multiple acquisition suitors
- Acquired by Honeywell on March 10
Market segment descriptor gets adopted by the entire wireless industry ecosystem
- Developed thought leadership for addressing cellular connectivity within the underserved and unresolved mid-sized enterprise
- Conceived Middleprise name and logo
- Served as subject matter experts and evangelists
- Rapidly grew mindshare for Middleprise (identified by RCR Wireless within weeks of launch as “The new term (the wireless industry) is using”
- Widely adopted by the wireless industry ecosystem including Corning, Nextivity and T-Mobile
Venerable DAS-centric integrator transitions to Digital Transformation trusted advisor
- Architected multi-channel, multi-vertical go-to-market strategy
- Developed “Smart Buildings Can’t Happen Without Wireless Connectivity” strategic narrative
- Launched “Heroes of Connectivity” tagline and identity
- Increased mindshare among strategic channels
- Conceived and managed inside sales lead generation program focused on growth markets
- Launched new corporate website
- Created brand identity and messaging for new sub-brand
Publication solidifies OEM’s market leadership for indoor public-safety communications
- Conceived concept of eBook to drive thought leadership for SOLiD
- Identified and engaged public safety subject matter expert participation
- Developed sponsorship models to recoup production costs and create potential revenue stream
- Storyboarded content and created matrix to manage subject matter expert content
- Orchestrated launch party at APCO 2015 attended by FirstNet leadership and other public safety VIPs
- Evangelized content at conferences, webinars, publications, blogs
From zero to 60 on a shoestring budget within the white-hot automotive aftermarket
- Analyzed market and identified underserved, unresolved market opportunity
- Developed Market Requirements Document (MRD) & Product Requirements Document (PRD)
- Created brand identity, value proposition, website and storefront
- Built mindshare among target on social media
