Mike helps technology companies punch above their weight class by visualizing bold opportunities and developing go-to-market strategies to capitalize upon them.

Mike Collado is the co-founder and principal consultant of Mindshare Advisors where he architects go-to-market strategies, product launches, thought leadership, and branding initiatives to help clients to stand out from the competition and become trusted resources.

Prior to starting Mindshare Advisors, Mike held leadership and senior-level positions at Corning and SOLiD where, as part of a leadership team, the company’s revenue grew from $6M to $75M over 5 years. He was also the first marketing hire at MobileAccess Networks which was later acquired by Corning.

Mike helped launch the Safer Buildings Coalition, a public-safety advocacy industry association, and was the visionary and a content contributor for the indoor public-safety communications eBook, The Imperative. He and Scott Gregory also defined and developed problem-solution scenarios to address the “Middleprise” in-building wireless market segment which is a term now used throughout the wireless industry.

Mike has served on multiple industry association advisory boards, and is an author, blogger and frequent speaker at industry conferences and webinars. He is also a cycling aficionado.