Do You Have The Right Kind Of Mindshare?
Mindshare is what we perceive and believe about something or someone. It’s more that awareness (e.g., “I’ve heard about it or them”). And – for the most part – everything and everyone has mindshare. Learn more about mindshare vs. awareness. You may …
The Flywheel Effect in Achieving Mindshare
Mindshare is a fickle beast. You can’t simply flip a switch and have mindshare. And, once you have mindshare, you can quickly lose it if you ease up. Mindshare is achieved (and maintained) through an approach strikingly like that of the “flywheel …
Trust is a Product of Mindshare
Business success is built on trust. But have you ever thought about where the trust comes from? How trust is built? Or, who or what does your customer really trusts? You no doubt know of a “trusted brand” – at least in …
Don’t Confuse a Tagline with Mindshare
In a recent discovery call, a client proudly offered up a tagline they’d been working on. As the virtual high-fives made their way among the participants, a euphoric outlook quickly emerged: We’ve now got mindshare! If it were only that easy… There’s …
Mindshare & Market Share Cause & Effect
There exists an immutable, multifaceted, and interconnected relationship between mindshare and market share. Plus, a condition of duality. (Okay, we just got philosophical on you. But hang in there with us because this is an important and cautionary tale for leaders charged …
The Power of a Good Story
We never outgrow story time. From an early age, humans can judge a good story. Even if the subject of the story does not appeal to you, you still know when a story works. It may be the subject is super relevant …
Strategic Planning Pushback
In the weeks since we published our post urging leaders to overcome planning phobias we’ve received feedback and read other posts challenging strategic planning, citing the majority of plans fail because leadership teams put too much focus on the strategy and too …
Mindshare and the Next Level
If you’re a business leader, your primary responsibility is to get the company to the next level. And chances are, that means launch, growth or exit. Or some combination of the three. For instance, if you’re a start-up, you’re in launch mode. …
Overcoming Planning Phobias
An astonishing number of corporate leaders we talk to do not have a go-to-market plan which Gartner defines as, “A plan that details how an organization can engage with customers to convince them to buy their product or service and to gain …
It’s Time to Reimagine Trade Shows
Ah, trade shows… Throngs of attendees. Hugs and handshakes. Auditoriums and breakout rooms. Cocktail receptions, client dinners and coffees. Keynotes. Panels. Roundtables. Posters. Lightening talks. Booths, stands and tabletops. Giveaways and tchotchkes. “May I scan your badge?” Competitive reconnaissance. Sore feet. Stuffy …
