RoR is the Right Mindshare Metric
In a world of metrics and accountability, we at Mindshare Advisors are often challenged to address the ROI on mindshare programs. Because mindshare is nuanced – you know it when you have it – it’s just not that easy to show in …
Trust is a Product of Mindshare
Business success is built on trust. But have you ever thought about where the trust comes from? How trust is built? Or, who or what does your customer really trusts? You no doubt know of a “trusted brand” – at least in …
The Power of a Good Story
We never outgrow story time. From an early age, humans can judge a good story. Even if the subject of the story does not appeal to you, you still know when a story works. It may be the subject is super relevant …
