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It’s Your Job to Take Your Business to the Next Level. We’re Your Secret Weapon!

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THINK MINDSHARE

NOT MARKETING!

Marketing only gets you so far. But mindshare takes you to the next level.

The power of mindshare:

  • You are viewed as an innovator & thought leader.
  • Buyers believe you can solve their problems.
  • Partners rank you as the top solution.
What is Mindshare
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MINDSHARE

WORKS!

Whether it's Launch, Growth or Exit - or some combination - make mindshare part of the plan to reach your next level.
The Mindshare Process
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When it Comes to Mindshare, We’re Peerless.

Think of us as your industry market SME, strategic advisor, CMO, killer story-teller, marketing implementation team and overall ass-kicker rolled into one.

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“Focusing marketing efforts to win mindshare is often overlooked, yet it’s your first move in the market share battle. Nobody understands and executes this better than Mike and Scott. Their marketing strategies established mindshare and momentum for SOLiD and helped pioneer the launch of the Safer Buildings Coalition.”

Seth Buechley
/ CEO of Cathedral Consulting

“In our first meeting, I said I wanted to increase awareness for the Fiplex brand, launch a new product, jumpstart a sales channel program and be acquired within three years. Mindshare Advisors helped me achieve all four goals in under 18 months.”

Ron Pitcock
/ Chief Executive Officer of Fiplex

“The wireless industry’s rapid expansion with new technologies and participants creates challenges and opportunities for organizations to stand out. Mike and Scott’s forward-looking Middleprise and Public Safety Imperative thought leadership initiatives benefited not only their employer but, also, the wireless industry as a whole.”

Jonathan Adelstein
/ President and CEO of the Wireless Infrastructure Association (WIA)

MEET THE

Mindshare Team

Meet the people behind Mindshare Advisors who can help you take your business to the next level!

READY TO DO THIS

Have a Project In Mind?

If you’re a leader at an early-stage or established growth company tasked with reaching the next level, make us your secret weapon.

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Copyright © 2022 Mindshare Advisors.

Want to Work With Us?

Send us a message at info@mindshareadvisors.com

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Mike Collado
Co-Founder & Principal Consultant
Mike Collado

Mike helps technology companies punch above their weight class by visualizing bold opportunities and developing go-to-market strategies to capitalize upon them.

Mike Collado is the co-founder and principal consultant of Mindshare Advisors where he architects go-to-market strategies, product launches, thought leadership, and branding initiatives to help clients to stand out from the competition and become trusted resources.

Prior to starting Mindshare Advisors, Mike held leadership and senior-level positions at Corning and SOLiD where, as part of a leadership team, the company’s revenue grew from $6M to $75M over 5 years. He was also the first marketing hire at MobileAccess Networks which was later acquired by Corning.

Mike helped launch the Safer Buildings Coalition, a public-safety advocacy industry association, and was the visionary and a content contributor for the indoor public-safety communications eBook, The Imperative. He and Scott Gregory also defined and developed problem-solution scenarios to address the “Middleprise” in-building wireless market segment which is a term now used throughout the wireless industry.

Mike has served on multiple industry association advisory boards, and is an author, blogger and frequent speaker at industry conferences and webinars. He is also a cycling aficionado.

Scott Gregory
Co-Founder & Principal Consultant
Scott Gregory

Scott is a technology-savvy, innovative marketing leader with a keen eye for advancing business objectives through creative and, at times, disruptive marketing initiatives.

Scott Gregory is the co-founder and principal consultant of Mindshare Advisors where he blends analytical business acumen with highly- creative thinking to deliver high-value marketing to help launch corporate brands, products and services that win mindshare and capture market share.

Before Mindshare Advisors, Scott provided market research and intelligence, developed strategic plans, and deployed integrated results-based marketing programs to address both short and long-term business objectives as a senior-level marketer at Tessco, Spirent and SOLiD. He is also the co-founder of MansiSpeed, a specialty aftermarket automotive components company.

Scott has driven industry awareness and thought leadership for ensuring the connected world indoors through visionary concepts including Extreme Edge Connectivity to bring together people, places and things to achieve smart buildings, and Better Buildings | Better Business to increase the number of buildings in which public-safety workers and first responders can communicate during an emergency. He and Mike Collado also coined the term “Middleprise” to define the mid-sized enterprise market segment in need of indoor cellular connectivity and collaborated on the indoor public-safety communications eBook, The Imperative.

Scott is a gearhead and is passionate about eking out more performance from his 911 and Vanagon.

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